A Few "Tips On WEB WRITING:"
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Please note that these tips are for Writing On The Web or Writing On The Internet, and are useful for Content Writers, too. If you are planning to write for the web or the internet, or you are planning to become a content writer, this is a good place to get started.
When you are writing for the web it's nice if you could keep a few pointers in mind:
Imgine yourself as a "web surfer" or an "internet surfer." Do you have that much time to actually read all the pages that you find on the web? The same way that you would read a book? The answer is "No!" After all where is the time? We actually SCAN pages on the Web or the Internet. So the main point that we need to keep in mind is the factor of SCANABILITY when we are designing content for the web or the internet.
What is SCANABILITY?
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SCANABILITY comprises a number of factors.
- Is your web page broken up into small chunks of mformation? That is break up the contents of your web page or blog into short paragaphs. Ideally, a paragraph should not contain more than five to six sentences. (However, this depends on the nature of your content).
- Are the pictures or photographs on your Web Page or Blog laid out in a USER FRIENDLY format?
- Is your WEB PAGE or BLOG easy to NAVIGATE? Are there are unnecessary links that that are not relevant?
- Is there RELEVANT INFORMATION on your WEB PAGE? That is, are you providing the information that you have claimed that you are providing?
Remeber, ALL these are crucial elements . To make your web page scanable, it's a good idea to make wise use of Bullets And Headings.
Bullets And Headings
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- A Heading should give the reader/surfer the idea of the contents of the paragraph, or a particular section of your web page or blog.
- Using Bullets when you are providing lists gives your Web Page a "clean" and "ordered" look.
Some More About Web Writing (This is similar to Content Writing).
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Writing on the Web or Web Writing is different from what we are taught in educational institutions (schools or colleges).
Our teachers had taught us that the introduction should gradually build up to our main topic. The stucture is like that of a pyramid. The main points/contents are actually towards the end (imagine the shape of a pyramid/trianlge). Note: This is what you should AVOID when you are writing for the web.
We follow the INVERTED PYRAMID or FRONT LOADING TECHNIQUE when are writing for the internet.
- Inverted Pyramid
When we speak of the inverted pyramid we refer to that technique where the web writer provides the main information towards the beginning of the write-up. Imgaine a triangle/pyramid turned on its head. The contents of a web page or a blog are designed in such a way that the main topic is dealt with right from the start. That is, you begin by going straight to the point. The reader or surfer does not waste any time "searching" for information on your web page or blog.
- Frontloading Technique In Web Writing
No we are not talking of washing machines, here :)! The "Frontloading Technique in Web Writing" is related to the "Inverted Pyramid." It refers to the practice of providing whatever inforamtion you have right at the beginning. You do not hold back the information that you are providing till the end. On the contrary, as a good web writer you ensure that you have provided RELEVANT INFORMATION right from the beginning.
A Few Good Practices About Web Writing
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- Please make sure that the information that you are providing is AUTHENTIC.
- Writing for the web or the internet, involves great responsibility. The web gives you the power to express yourself, but with power comes responsibility. It's up to you to ensure "A GOOD USER EXPERIENCE."
- Please use English (American English or British English) that is simple and easy to understand. Using figures of speech may not go well with those readers for whom English is a foreign language, or a second language. However, your write-up should not be "babyish." Mastering this is an art.
- Using correct English Grammar is a "must."
- Try to stick to the "simple" tense. For example, Simple past, and simple present.
- Using the "active voice" gives a "crisp" feel to your write-ups. Use the passive voice sparingly.
- Use abbreviations and acronyms sparingly. In case you use them, please give the full form at least once in your writeup.
- Use keywords in your write-ups. Keywords are the "search terms" that users or web surfers use when they search on search engines like Google. Try to think what you would search for when you want your web page to come up. Use such terms in your blog or web page.
- Learn about RSS Feeds. They are the "in."
- Visit other sites or blogs to get an idea of the "look and feel" of web pages or blogs.
- Update your blog or web page on a regular basis.
- Encourage reader/visitor feedback in the form of emails, posts, comments.
- Never use "foul" language or "abusive" language, if you want others to take your blog or web page seriously. The same applies to the use of inappropriate pictures and photographs.
- Avoid colloquial expressions.
- Remember, with time and practice you will learn how to draw traffic (visitors) to your web page or intersite.
- Monitor the performance of your web page or blog, on a regular basis.
- Make it a point to surf the internet, and read up sites on web writing.
Get Help From GOOGLE. How can Google help you?
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- You may also opt for "Google Analytics," to monitor the performance of your web pages, or blogs. This is a free service that is offered by Google.
- Using free Google tools like the AdWords Keyword Tool ot the Traffic Estimator Tool, may be helpful when you are deciding on keywords.
- Using Google's AdWords Help Center to learn more about "Landing Page Quality," may be really helpful.
- Using Google products like Google Picasa may be a good idea to store your photographs on the internet ot the web. You can connect your blog to your web album. Save photographs or pictures that you would like to share, on a public web album.
- Google believes in doing no evil, and believe me most of these great Google products and services are offered FREE!
- If you are a member of Google Orkut, you may link your blog to your Orkut.
- You may choose to become a Google AdSense publisher, and earn by means of the Google AdWords ads that appear on your blog.
- You may sign up for Google AdWords and create ads that would drive traffic to your blog or web page.
These were just a few pointers on internet writing or web writing. Hope you liked "scanning" this blog. You may add your own tips. Remember, practice will help you perfect the art of writing content for the web.
Enjoy!
Why I Wrote This- While working as a content writer, I felt that there might be a few things that all potential web writers or content writers need. That is why I came up with this brief writeup on web writing.
Google And Blogger.Com
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As far as the reference to Google is concerned, I made special mention as quite a few people are still unaware of the vast range of Google products and services (this includes me :)). By the way, Blooger.Com is one of Google's partners, too! You can simply use your Google Account to create an account with Blogger.Com (if you haven't got one, already).
There are other sites that offer similar guidelines in detail, and it certainly helps to do your "homework," before you join the "www" (wide wide world :) ) of the internet, as a web writer and not as an internet surfer.
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